I have absolutely been loving the packaging designs that I have seen in London. I have sorted my thoughts into two categories for why I've been loving the packaging here so much. The first being the use of so many hand drawn designs incorporated into logos and package designs. You can see examples of this in the photos below:
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| Proper Corn: Sweet Coconut & Vanilla and Sweet & Salty |
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| Thomas J. Fudge's Stem Ginger Biscuits Dipped in Dark Chocolate |
I think that by adding these hand drawn, sketched pieces of art into these food packages it adds an interesting and unique look to the brand, this also separates it from other similar brands out there. And if you know me, I'm always judging a product by its packaging, and will buy the one with a better looking design. I also like the way the cookie box above has a cut out that works with the design element, making it both aesthetically pleasing as well as conventional because people like to see what they're buying.
The second reason I have been loving the packaging here is because of their creativity and interesting designs. This is a take away bag that I picked up from a chain restaurant here called EAT. I love that they included a diagram of what various types of coffee are made up of, as they also sell coffee and drinks. It quickly caught my attention for I love coffee but don't always know, especially here, what each drink consists of in terms of espresso, milk, or water. I thought it was both creative and interesting to look at, it also of course isn't hard on the eye either. Yellow and gray is one of my favorite color combinations though, so maybe I'm being biased? Either way, I enjoy this take away bag.
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| Take away bag from EAT. |
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