I've been doing quite a bit of traveling around to other small cities in London while I'm abroad here. Because I consider myself to be directionally impaired and map challenged, I am always looking for easy to understand wayfinding. In this post I will tell you all of some my favorite and not so favorite types of wayfinding and why or why not I think they are effective. The first example I have is a map and directional booklet from Shoreditch. I happen to find this little booklet just lying on the ground, and I couldn't have been more thankful. This is my favorite style of wayfinding that I have come across so far because it includes everything one could need when visiting a new city for the first time. This booklet contained a map of the city, top restaurants & bars, handy hints for travels, "Top Five Shoreditch Hit List", and many more useful tidbits! Just as useful I found this booklet to be, I also found it be just as aesthetically pleasing. It features unique artwork, as well beautiful fonts and designs. (pictures attached below)
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| Shoreditch map and directions booklet |
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| Shoreditch map and directions booklet |
These next two examples are much more common, the first is your average street sign. I personally find myself often times struggling with this type of wayfinding... maybe it is me over thinking the angles of the signs, but I feel like they never end up pointing me in the right direction. The sign may be pointing toward the right but it turns out there's no road to the right! At this point I usually opt for asking siri to guide me through the confusing streets. Next example is the very common, and sometimes over used arrow signs. Similar problem to the street signs, they never point to an exact location, it's always "go in that general area and maybe you'll find what your looking for".
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| Wayfinding by street sign |
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| Directional signs in Dalston |
This was the first time I had ever seen a sign like this, and I actually found it to relatively useful. Although lets be honest, the main reason I like it so much is because I think it is brilliant in terms of design. It is shaped like the Tate Modern Museum and divides each section by floor to show you what is located on each story. I also love the blocked out type with the numbers, as well as the use of color to signify where you are currently located. I think what is most important about this sign is that unless you really look at it and dissect it like I have just done, you don't realize how intricate it is, rather it just does its job quickly without the use of thinking.
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| Tate Modern Museum wayfinding |
Lastly, I felt the need to include the tube map, as I have developed a love-hate relationship with it. At first glance, I decided "no thanks, I'll just follow everyone else around". It wasn't until I was forced to travel around the city on my own that I really saw how successfully designed the London tube map is. The use of varying colors, simple symbols, and easy to read font, I almost feel silly for fearing such a beautiful thing in the first place.
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| London Tube Map |